Heaven's Maid

Heaven's Maid Sales Site & Blog

Main Portal and Profile

The main portal still has the CTA. All nav features have been consolidated into the three icons at the bottom: add loved one, notifications, and profile.

I was experimenting with different ways to display information from a person's profile. This was difficult because of the limited screen space of a smartphone.

Post icon for convenience: I was thinking about having the new post feature fixed so when users are scrolling down and reading other posts, they can easily add their own.

Perhaps too colorful. There is a lot of purple that ultimately detracts from each other. I feel that I should have chosen more neutral tones.

Mobile App Design Goals

Legibility. In my opinion, legibility is the most important thing when designing a mobile app. Users should be able to read things clearly and concisely.

Functionality. Are all the most important features of Heaven's Maid available?

Efficiency. Time is valuable. Users on their phones don't want to waste time. I set out to make everything as easily accessible as possible.

Main Portal

Clean and simple. Neutral tones, only using purple for the logo and CTAs.

Profile icon that allowed users to edit their account info

Bell Icon to notify users of any new updates

When first signed on, there is a prompt to search for a loved one. This ensures that the user isn't confused as to why they don't have full access to all features initially.

Searching

This is where the user will search for the cemetery where their loved one is buried.

Once the cemetery is selected, they will be brought to a portal where they search by name for the one they're looking for.

Fullscreen with little text. Emphasizes on the search function

Results slide in from the bottom

Web App Design Goals

Provide a straightforward design. All the main features need to be accessible and the labels need to make sense for the user. No unnecessary searching for functions.

Maintain a neutral tone. Keeping in mind that the majority of the users have lost a dear one, it was crucial to relay messages or CTAs that were not too pushy or lighthearted. It was important that we retain a strong sense of formality.

Map out possible interactions. There were may possibilities of a user running into a dead end when going down one of many roads of interactions. It was my goal to map out where a specific interaction brought a user, and how they could get out of that situation to provide an experience with little hindrances.

Heaven's Maid is a web app that allows its users to purchase perpetual care services for their loved ones in cemeteries. This is a tool that connects people to each other, such as family members, who shared a relationship with a deceased one.

I was a Design Intern and helped create web and mobile mockups detailing possible interactions for their web app, future mobile app, sales site, and blog site. I worked with another design intern, and was supervised by the product managers of the startup.

Brian Huang